{"id":696,"date":"2025-08-28T06:55:10","date_gmt":"2025-08-28T06:55:10","guid":{"rendered":"https:\/\/thecrypt.libascollective.com\/?p=696"},"modified":"2026-06-17T21:43:56","modified_gmt":"2026-06-17T17:43:56","slug":"the-house-of-gucci-a-new-era-unfolds-with-sabato-de-sarno","status":"publish","type":"post","link":"https:\/\/thecrypt.libascollective.com\/the-house-of-gucci-a-new-era-unfolds-with-sabato-de-sarno\/","title":{"rendered":"The House of Gucci: A New Era Unfolds With Sabato De Sarno"},"content":{"rendered":"<div class=\"pt-lg-5 pt-4 pb-lg-5 pb-4 crypt-sub\">\n<p>You just say Gucci, and images of celebrities, tremendous wealth, and glitz and glam pop up on top of our minds. Yes, Gucci has been mirroring an aura of elitism and luxury for decades now!<\/p>\n<p>Gucci collections are highly sought after by the masses all around the world. The eye-catching designs and craftsmanship get you to stop and stare! Let\u2019s look back at the brand's history to know more about its success and status today.<\/p>\n<\/div>\n<div><\/div>\n<h2 class=\"crypt-title3 pt-lg-5 pt-4\">Founder Of Gucci And Early Days<\/h2>\n<div class=\"pt-lg-5 pt-4 pb-lg-5 pb-4 crypt-sub\">\n<p>At 17, ambitious Guccio Gucci left his home country and traveled to London, where he worked as a lift boy at the Savoy Hotel. The wealth of the guests who carried expensive luggage sparked his inspiration, and it was there he learned the difference between high-quality and cheap bags.<\/p>\n<p>Going back to Italy after WWI, he founded \"La Casa Gucci\" in 1921, where he first dazzled the world with traditionally designed leather luggage from Tuscan-made premium materials.<\/p>\n<\/div>\n<div class=\"text-center justify-content-center d-flex pt-0 pb-lg-5 pb-4\">\n<div><\/div>\n<div class=\"px-0\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-fluid w-100\" src=\"https:\/\/www.libascollective.com\/thecrypt\/wp-content\/uploads\/2025\/08\/gucci3.eba10846.webp\" srcset=\"\/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fgucci3.eba10846.webp&w=1920&q=75&dpl=dpl_EtTr4jwjytqThPvRRnXNqA3mApwK 1x, \/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fgucci3.eba10846.webp&w=3840&q=75&dpl=dpl_EtTr4jwjytqThPvRRnXNqA3mApwK 2x\" alt=\"Gucci Image\" width=\"1495\" height=\"785\" data-nimg=\"1\" \/><\/div>\n<div><\/div>\n<\/div>\n<h2 class=\"crypt-title3 pt-lg-5 pt-4\">How Tom Ford Saved Gucci<\/h2>\n<div class=\"pt-lg-5 pt-4 pb-lg-5 pb-4 crypt-sub\">Tom Ford's days at Gucci were synonymous with wearable sex appeal and a provocative approach, saving the brand from bankruptcy by adding a racier kind of chic.<\/div>\n<div class=\"text-center justify-content-center d-flex pt-0 pb-lg-5 pb-4\">\n<div><\/div>\n<div><\/div>\n<div class=\"px-0\"><img decoding=\"async\" class=\"img-fluid w-100\" src=\"https:\/\/www.libascollective.com\/thecrypt\/wp-content\/uploads\/2025\/08\/gucci4.3180fc85.webp\" srcset=\"\/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fgucci4.3180fc85.webp&w=1920&q=75&dpl=dpl_EtTr4jwjytqThPvRRnXNqA3mApwK 1x, \/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fgucci4.3180fc85.webp&w=3840&q=75&dpl=dpl_EtTr4jwjytqThPvRRnXNqA3mApwK 2x\" alt=\"Gucci Image\" width=\"1495\" height=\"1121\" data-nimg=\"1\" \/><\/div>\n<div><\/div>\n<\/div>\n<h2 class=\"crypt-title3 pt-lg-5 pt-4\">Gucci Parts Ways With Creative Director Alessandro Michele<\/h2>\n<div class=\"pt-lg-5 pt-4 pb-lg-5 pb-4 crypt-sub\">\n<p>On a Saturday morning, Gucci took the industry by surprise by appointing Sabato De Sarno as the new creative director, causing a stir of worldwide speculations.<\/p>\n<p>Several sources hinted that Gucci wanted a radical shift, with Fran\u00e7ois-Henri Pinault stating they aimed to boost Gucci\u2019s luxury quotient through more structured organization.<\/p>\n<p>We\u2019ll see how this creativity unfolds at Gucci. De Sarno's first show is set for September.<br \/>\nFor now, you can satiate your luxury fantasies with pre-loved <a href=\"https:\/\/www.libascollective.com\/search?q=Gucci\">Gucci items<\/a> on Libas Collective!<\/p>\n<\/div>\n<div style=\"background:#f9f5f0;border:2px solid #c9a96e;border-radius:6px;padding:24px;margin:32px 0;text-align:center;\">\n<p style=\"margin:0 0 4px 0;font-size:12px;text-transform:uppercase;letter-spacing:1.5px;color:#999;\">Libas Collective<\/p>\n<p style=\"margin:0 0 10px 0;font-size:20px;font-weight:bold;color:#1a1a1a;\">Shop Pre-Owned Gucci Bags<\/p>\n<p style=\"margin:0 0 18px 0;color:#555;font-size:15px;line-height:1.6;\">Browse authenticated pre-owned Gucci pieces \u2014 fairly priced and delivered across the UAE.<\/p>\n<p><a href=\"https:\/\/www.libascollective.com\/designers\/gucci\" style=\"background:#1a1a1a;color:#fff;padding:12px 28px;text-decoration:none;border-radius:4px;font-weight:bold;font-size:15px;display:inline-block;\">Browse Gucci \u2192<\/a><\/div>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Who is Sabato De Sarno?<\/h3>\n<p>Sabato De Sarno is an Italian fashion designer who became the creative director of Gucci, known for a pared-back, refined aesthetic.<\/p>\n<h3>What is Sabato De Sarno's role at Gucci?<\/h3>\n<p>He is Gucci's creative director, setting the house's design direction across collections after succeeding Alessandro Michele.<\/p>\n<h3>When did Sabato De Sarno join Gucci?<\/h3>\n<p>He was appointed in 2023, presenting his first collection for the house shortly afterwards.<\/p>\n<h3>What collections has Sabato De Sarno designed for Gucci?<\/h3>\n<p>His debut introduced the 'Gucci Ancora' direction, marked by a signature deep red and a stripped-back, contemporary elegance.<\/p>\n<h3>What is Sabato De Sarno's background?<\/h3>\n<p>Before Gucci he held senior design roles at major Italian houses including Valentino, building a reputation for understated, wearable luxury.<\/p>\n<h3>How has Sabato De Sarno influenced Gucci's style?<\/h3>\n<p>He shifted Gucci from maximalist eclecticism towards refined minimalism and timeless pieces. Explore pre-owned Gucci at <a href='https:\/\/www.libascollective.com\/designers\/gucci'>Libas Collective<\/a>.<\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who is Sabato De Sarno?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sabato De Sarno is an Italian fashion designer who became the creative director of Gucci, known for a pared-back, refined aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"What is Sabato De Sarno's role at Gucci?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"He is Gucci's creative director, setting the house's design direction across collections after succeeding Alessandro Michele.\"}},{\"@type\":\"Question\",\"name\":\"When did Sabato De Sarno join Gucci?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"He was appointed in 2023, presenting his first collection for the house shortly afterwards.\"}},{\"@type\":\"Question\",\"name\":\"What collections has Sabato De Sarno designed for Gucci?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"His debut introduced the 'Gucci Ancora' direction, marked by a signature deep red and a stripped-back, contemporary elegance.\"}},{\"@type\":\"Question\",\"name\":\"What is Sabato De Sarno's background?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Before Gucci he held senior design roles at major Italian houses including Valentino, building a reputation for understated, wearable luxury.\"}},{\"@type\":\"Question\",\"name\":\"How has Sabato De Sarno influenced Gucci's style?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"He shifted Gucci from maximalist eclecticism towards refined minimalism and timeless pieces. Explore pre-owned Gucci at Libas Collective.\"}}]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You just say Gucci, and images of celebrities, tremendous wealth, and glitz and glam pop up on top of our [\u2026]<\/p>\n","protected":false},"author":4,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"slim_seo":{"title":"Gucci's New Era: Sabato De Sarno Takes the Helm","description":"Sabato De Sarno is redefining Gucci's identity. Explore what the new creative director's vision means for the brand, its bags and its resale value - Page 696."},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"acf":[],"_links":{"self":[{"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":3,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":3293,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/posts\/696\/revisions\/3293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecrypt.libascollective.com\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}