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Culture

The House of Gucci: A New Era Unfolds With Sabato De Sarno

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You just say Gucci, and images of celebrities, tremendous wealth, and glitz and glam pop up on top of our minds. Yes, Gucci has been mirroring an aura of elitism and luxury for decades now!

Gucci collections are highly sought after by the masses all around the world. The eye-catching designs and craftsmanship get you to stop and stare! Let’s look back at the brand's history to know more about its success and status today.

Founder Of Gucci And Early Days

At 17, ambitious Guccio Gucci left his home country and traveled to London, where he worked as a lift boy at the Savoy Hotel. The wealth of the guests who carried expensive luggage sparked his inspiration, and it was there he learned the difference between high-quality and cheap bags.

Going back to Italy after WWI, he founded "La Casa Gucci" in 1921, where he first dazzled the world with traditionally designed leather luggage from Tuscan-made premium materials.

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How Tom Ford Saved Gucci

Tom Ford's days at Gucci were synonymous with wearable sex appeal and a provocative approach, saving the brand from bankruptcy by adding a racier kind of chic.
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Gucci Parts Ways With Creative Director Alessandro Michele

On a Saturday morning, Gucci took the industry by surprise by appointing Sabato De Sarno as the new creative director, causing a stir of worldwide speculations.

Several sources hinted that Gucci wanted a radical shift, with François-Henri Pinault stating they aimed to boost Gucci’s luxury quotient through more structured organization.

We’ll see how this creativity unfolds at Gucci. De Sarno's first show is set for September.
For now, you can satiate your luxury fantasies with pre-loved Gucci items on Libas Collective!

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