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Guide

How To Style The Iconic Gucci Diana Bag? All You Need to Know

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Yes… that’s right! The Gucci Diana Bag owes its name to none other than the legendary Princess Diana herself! Back in the dynamic '90s, Gucci unveiled their iconic bamboo handle bag, and guess what? It became the trusty sidekick of Princess Diana! It's still rocking the scene today, paying homage to the rich history of Gucci. Let’s delve into the details!

How Princess Diana Styled Her Favorite Gucci Handbag

Popular for its bamboo handles, the Diana Gucci tote was released in 1991 and displayed the courage and freedom of the princess during her royal journey. An emblem of post-divorce freedom in the early 90s, this statement piece couldn't be missed in her stunning photos, whether she was attending formal meetings, going shopping, or even during her training sessions.

Princess Diana on a casual outing sporting the Gucci Diana bag (left); Princess Diana wearing a white dress, her favorite Gucci Diana bag, and heading to a meeting (center); Princess Diana's royally-approved sportswear is all about this Gucci Diana bag (right).

Read also FROM PRINCESS DIANA TO PRESENT: THE EPIC NARRATIVE OF THE LADY DIOR

Reinventing The Gucci Diana Handbag

The designer brand has taken a bold leap forward. After nearly two decades since Diana made the bag a fashion icon, her beloved accessory has been given a fresh, modern, and chic makeover.

The creative genius of Gucci's Creative Director, Alessandro Michele, brought forth three different sizes – mini, small, and medium. Departing from the princess' classic creamy tan shade, the new Gucci Diana collection offers a vibrant array of colors, such as emerald, Barbie pink, cerulean, and ivory.

Adding a modern spin, each version features a removable neon-colored leather belt that stylishly wraps around the bag's iconic wooden bamboo handles. Letters and symbols can be inserted within the straps, fusing a personal touch with its appeal.

Talk about customization! Michele invites you to personalize your tote bag, making it a signature staple in your capsule wardrobe, just as it was for Princess Diana!

How to Style the Gucci Diana Tote Bags

The Gucci Diana is truly a one-size-fits-all bag. Here’s how you can style it and turn heads everywhere you go.

Casual Chic

To lend a sense of luxury and elegance to ordinary casual clothing, many people paired the bag with them. It complements jeans, a straightforward shirt, and a blazer or leather jacket perfectly.

Jennifer Aniston on an outing sporting one of the most iconic Gucci handbags, the Diana

Mixing Prints

As a contrasting or complementing piece, bold fashionistas were experimenting with blending prints and patterns with the Gucci Diana bag.

Bonnie Panasenko as featured for Gucci and in the 100 years Extravaganza.

Crossbody Style

For a more carefree and useful appearance, several people opted to wear the Diana bag as a crossbody. Take it from Elle Fanning herself!

Elle Fanning on a casual outing rocking the Gucci Diana bag in a crossbody style.

Is the Gucci Diana Worth It?

There's so much to adore about this bag, from its distinctive bamboo handles to the durable leather body – it truly captivates us! Not to mention, its practical design and popularity among It-Girls make it even more desirable.

The small and medium ones offer ample space without appearing bulky. The mini tote bags are twice as cute!
It's worth noting that these bags come with a higher price tag, considering it's essentially a basic tote bag. In contrast, vintage Gucci Diana bags can be found for less than $1,000.

If you're passionate about the new style, go for it without hesitation. However, if you're on the lookout for a budget-friendly option, fashion marketplaces like Libas Collective have a variety of pre-loved Gucci Diana bags at up to 70% off the retail price. Get your favorite now and share with us how you would style it!

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Frequently Asked Questions

What is the Gucci Diana bag?

The Gucci Diana is a reissued archival tote with bamboo top handles and removable leather belts, named after Princess Diana, who often carried the original in the 1990s.

How much does a pre-owned Gucci Diana bag cost?

Pre-owned is generally below boutique pricing and varies by size, material and condition. See current live prices on our pre-owned Gucci collection.

Where can I buy an authenticated Gucci Diana bag?

On Libas Collective, where every Gucci piece is professionally verified with optional third-party authentication and worldwide insured delivery.

Is the Gucci Diana bag still available?

Yes — it is part of Gucci's current line and is also widely available on the pre-owned market in various sizes and materials.

What materials is the Gucci Diana bag made of?

It comes in GG Supreme canvas or smooth leather, with signature bamboo handles and colour-coordinated leather belts.

How do I authenticate a Gucci Diana bag?

Specialists check the heat-stamp and serial tag, the controllato card, bamboo handles, hardware engraving and stitching — all verified on Libas before purchase.

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